Targeted Mailing Lists
Choosing the correct mailing list is critical to the success of a direct mail campaign. Industry experts say that the mailing list accounts for approximately 60% of a mailing's success. The first step in selecting a good direct mail list is to understand mailing list terminology. Here is a some of terminology frequently used in the mailing list industry:
- Consumer Mailing List - a compiled mailing list of consumers. Typical selections include geography, income, age, homeowner/renter, children present in household.
- Business Mailing List - a compiled mailing list of businesses. Typical selections include geography, type of business, revenue, number of employees.
- Occupant Mailing List - These inexpensive lists are perfect when you want to saturate a market of any size. Occupant Lists include all the addresses in a geographic area. The occupant mailing list you order will contain the address, city, state, and ZIP+4 but not the name. The files are addressed to Current Resident.
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